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1. Qantas, Virgin use psychology, ambience and ergonomics in battle for passengers
PSYCHOLOGY, architecture and ergonomics have become the latest weapons in the battle for airline passengers, as Qantas and Virgin Australia introduce striking new interiors aimed at making people happier about being on smaller planes.
The Boeing Sky Interior uses light, increased headroom, and newly designed luggage bins to give a feeling of space on the airlines' workhorse Boeing 737s.
Executives are planning to use light, lower noise and scent to help improve the experience on the small aircraft.
Virgin is already flying the Sky Interior in Australia and the first of 17 Qantas planes with the cabin was this week making its way along the production line at Boeing's 737 factory at Renton in Seattle. The cabin features LED lighting with a huge palate of colours that allows airlines to create ambient moods, although Boeing says its studies suggest sky blue is the best colour for the ceiling.
"The ceiling is about giving the passengers the feeling of sky overhead," said Boeing passenger satisfaction regional director Colleen Kottlowski. "First of all to connect them back to the flying experience and second to make the plane feel a little bit more spacious. Humans are so used to feeling a sky overhead that when we give you one, you tend to think about it not even being there and that causes the ceiling to feel a little bit taller."
The windows have also been redesigned to make them appear bigger, even though this is not the case, and the cabin offers more storage space for hand luggage in ergonomically designed pivoting bins that are less intrusive than traditional "shelf" bins, simpler to access and easier to use.
The increased headroom means that most passengers in the two seats closest to aisle will be able to stand up.
The bins were also safer, said Qantas group executive of operations Lyell Strambi. "With the shelf design, things move around in flight," Mr Strambi said. "They slide around and when you open the door they can pop out. Whereas this one doesn't slide around in flight, so when you open the door it's going to be in the position you actually had it in. You don't have this thing of stacking other stuff on top."
Qantas is also introducing Marc Newson-designed leather business class seats in a new claret colour scheme and it already has Newson-styled Weber economy seats designed to provide extra legroom in all its new 737-800s. The airline is providing international standard seat-back video on demand in its new planes.
The airline will be introducing its new product on east coast markets, but it particularly hopes the redesign will give it an edge on longer transcontinental flights, where people shun smaller planes in favour of widebody aircraft, and on trans-Tasman flights, where the airline faces competition from foreign airlines such as Emirates.
The trans-Tasman had been a difficult market for many years and Qantas had tried everything, including all widebody aircraft.
The reconfiguration, combined with Qantas's greater frequency of service, gave it a highly competitive product. "And for the first time, trans-Tasman is quite viable for us, which it hadn't been for many years," he said.
Qantas general manager of customer experience Alison Webster said a key difference with Virgin was the in-flight entertainment (IFE) system.
"We are taking delivery of all of our 737-800s with the Panasonic in-seat and seat-back IFE system and I think that is a significant differential for Qantas," she said.
Ms Webster said the airline was aiming to remove stress points for passengers before getting on aircraft as well as when they were on the plane.
She said the new cabin was the next enhancement of the airline's refresh program, which also included faster, smarter check-in, new business lounges and Neil Perry-designed cuisine.
2. Australia And U.S. Working Together On Renewable Aviation Fuels
The U.S. Department of Transportation’s Federal Aviation Administration and Australia’s Department of Resources, Energy and Tourism have initiated a Memorandum of Understanding to continue and coordinate research on the development of alternative renewable aviation civilian aircraft jet fuel.
U.S. Secretary of Transportation Ray LaHood and Australian Ambassador to the United States Kim Beazley signed the MOU earlier this week. LaHood told reporters, “Air travel is global and we need international partners to develop these innovative new fuels. Our ultimate goal is to work with all of the Asia Pacific nations to achieve a sustainable, independent energy future for aviation, and this is an exciting first step.”
Federal Aviation Administration Administrator Randy Babbitt said, “The Department of Transportation and the Federal Aviation Administration are committed to making aviation as clean and as energy efficient as possible as part of our NextGen air traffic modernization goals. This agreement and others with our international partners will enable the FAA to better share and exchange technologies and research to attain these goals not only for U.S. aviation but air travel on the global level,” a press release by the U.S. Department of Transportation’s Federal Aviation Administration stated.
3. U.S. and Australia cooperate for alternative aviation fuels
The U.S. Department of Transportation’s (DOT) Federal Aviation Administration (FAA) and Australia’s Department of Resources, Energy and Tourism have reached a Memorandum of Understanding (MOU) to continue research and development of clean, sustainable alternative aviation fuels. U.S. Secretary of Transportation Ray LaHood and Australian Ambassador to the United States Kim Beazley signed the agreement today.
“Air travel is global and we need international partners to develop these innovative new fuels,” Secretary LaHood said. “Our ultimate goal is to work with all of the Asia Pacific nations to achieve a sustainable, independent energy future for aviation, and this is an exciting first step.”
The MOU calls for Australia and the United States to exchange information about policies, programs, projects, research results, and publications, and to conduct joint studies in areas such as fuel sources and environmental impacts. The memorandum also facilitates analysis of fuel source supply chains. The signing nations agree to cover the associated costs.
“The DOT and FAA are committed to making aviation as clean and as energy efficient as possible as part of our NextGen air traffic modernization goals,” said FAA Administrator Randy Babbitt. “This agreement and others with our international partners will enable the FAA to better share and exchange technologies and research to attain these goals not only for U.S. aviation but air travel on the global level.”
Aviation NEWS By
Neha Jain
Aviation NEWS Reporter
1. Qantas, Virgin use psychology, ambience and ergonomics in battle for passengers
PSYCHOLOGY, architecture and ergonomics have become the latest weapons in the battle for airline passengers, as Qantas and Virgin Australia introduce striking new interiors aimed at making people happier about being on smaller planes.
The Boeing Sky Interior uses light, increased headroom, and newly designed luggage bins to give a feeling of space on the airlines' workhorse Boeing 737s.
Executives are planning to use light, lower noise and scent to help improve the experience on the small aircraft.
Virgin is already flying the Sky Interior in Australia and the first of 17 Qantas planes with the cabin was this week making its way along the production line at Boeing's 737 factory at Renton in Seattle. The cabin features LED lighting with a huge palate of colours that allows airlines to create ambient moods, although Boeing says its studies suggest sky blue is the best colour for the ceiling.
"The ceiling is about giving the passengers the feeling of sky overhead," said Boeing passenger satisfaction regional director Colleen Kottlowski. "First of all to connect them back to the flying experience and second to make the plane feel a little bit more spacious. Humans are so used to feeling a sky overhead that when we give you one, you tend to think about it not even being there and that causes the ceiling to feel a little bit taller."
The windows have also been redesigned to make them appear bigger, even though this is not the case, and the cabin offers more storage space for hand luggage in ergonomically designed pivoting bins that are less intrusive than traditional "shelf" bins, simpler to access and easier to use.
The increased headroom means that most passengers in the two seats closest to aisle will be able to stand up.
The bins were also safer, said Qantas group executive of operations Lyell Strambi. "With the shelf design, things move around in flight," Mr Strambi said. "They slide around and when you open the door they can pop out. Whereas this one doesn't slide around in flight, so when you open the door it's going to be in the position you actually had it in. You don't have this thing of stacking other stuff on top."
Qantas is also introducing Marc Newson-designed leather business class seats in a new claret colour scheme and it already has Newson-styled Weber economy seats designed to provide extra legroom in all its new 737-800s. The airline is providing international standard seat-back video on demand in its new planes.
The airline will be introducing its new product on east coast markets, but it particularly hopes the redesign will give it an edge on longer transcontinental flights, where people shun smaller planes in favour of widebody aircraft, and on trans-Tasman flights, where the airline faces competition from foreign airlines such as Emirates.
The trans-Tasman had been a difficult market for many years and Qantas had tried everything, including all widebody aircraft.
The reconfiguration, combined with Qantas's greater frequency of service, gave it a highly competitive product. "And for the first time, trans-Tasman is quite viable for us, which it hadn't been for many years," he said.
Qantas general manager of customer experience Alison Webster said a key difference with Virgin was the in-flight entertainment (IFE) system.
"We are taking delivery of all of our 737-800s with the Panasonic in-seat and seat-back IFE system and I think that is a significant differential for Qantas," she said.
Ms Webster said the airline was aiming to remove stress points for passengers before getting on aircraft as well as when they were on the plane.
She said the new cabin was the next enhancement of the airline's refresh program, which also included faster, smarter check-in, new business lounges and Neil Perry-designed cuisine.
2. Australia And U.S. Working Together On Renewable Aviation Fuels
The U.S. Department of Transportation’s Federal Aviation Administration and Australia’s Department of Resources, Energy and Tourism have initiated a Memorandum of Understanding to continue and coordinate research on the development of alternative renewable aviation civilian aircraft jet fuel.
U.S. Secretary of Transportation Ray LaHood and Australian Ambassador to the United States Kim Beazley signed the MOU earlier this week. LaHood told reporters, “Air travel is global and we need international partners to develop these innovative new fuels. Our ultimate goal is to work with all of the Asia Pacific nations to achieve a sustainable, independent energy future for aviation, and this is an exciting first step.”
Federal Aviation Administration Administrator Randy Babbitt said, “The Department of Transportation and the Federal Aviation Administration are committed to making aviation as clean and as energy efficient as possible as part of our NextGen air traffic modernization goals. This agreement and others with our international partners will enable the FAA to better share and exchange technologies and research to attain these goals not only for U.S. aviation but air travel on the global level,” a press release by the U.S. Department of Transportation’s Federal Aviation Administration stated.
3. U.S. and Australia cooperate for alternative aviation fuels
The U.S. Department of Transportation’s (DOT) Federal Aviation Administration (FAA) and Australia’s Department of Resources, Energy and Tourism have reached a Memorandum of Understanding (MOU) to continue research and development of clean, sustainable alternative aviation fuels. U.S. Secretary of Transportation Ray LaHood and Australian Ambassador to the United States Kim Beazley signed the agreement today.
“Air travel is global and we need international partners to develop these innovative new fuels,” Secretary LaHood said. “Our ultimate goal is to work with all of the Asia Pacific nations to achieve a sustainable, independent energy future for aviation, and this is an exciting first step.”
The MOU calls for Australia and the United States to exchange information about policies, programs, projects, research results, and publications, and to conduct joint studies in areas such as fuel sources and environmental impacts. The memorandum also facilitates analysis of fuel source supply chains. The signing nations agree to cover the associated costs.
“The DOT and FAA are committed to making aviation as clean and as energy efficient as possible as part of our NextGen air traffic modernization goals,” said FAA Administrator Randy Babbitt. “This agreement and others with our international partners will enable the FAA to better share and exchange technologies and research to attain these goals not only for U.S. aviation but air travel on the global level.”
Aus
Aviation NEWS By
Neha Jain
Aviation NEWS Reporter
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