Sunday 18 September 2011

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PHOTO: Virgin America will announce that they will allow customers to use Wi-Fi connectivity during in-air flights.


1. Airlines to Provide Streaming Video

In-flight entertainment is going BYOM: bring your own monitor.

Virgin America recently announced a new in-flight entertainment feature coming late next year that will allow customers to download video and audio files via Wi-Fi connectivity to their personal electronic devices, such as a phone, laptop or tablet computer.

Row 44, an in-flight Internet provider that uses satellites, also said that it'll introduce a video streaming service later this year on some aircraft flown by its largest client, Southwest Airlines.

American Airlines announced in May that it's undertaking a similar experiment for streaming entertainment files to passengers willing to pay for them.

The forays by airlines into the more personalized format is an acknowledgement that passengers increasingly prefer their mobile devices for entertainment. Now that nearly all major domestic airlines offer in-flight Wi-Fi, it's cheaper for airlines to ditch expensive seatback monitors and let customers use their own devices.

Airlines will also charge for content, giving them another source of ancillary revenue.

An addition to Virgin America's Red in-flight entertainment system, the new feature will give passengers the option of watching its library of movies or TV shows (or listening to music) — currently available only on its seatback monitors — on their personal devices. Those who are unable to finish the movie that they paid for can take it to go, says airline spokeswoman Abby Lunardini. Virgin America will charge $5 to $7 for a movie and about $2 for a TV show.


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Virgin America will keep its seatback monitors, which are installed on all 40 planes.

A server that Virgin will put on each plane will also allow the carrier to increase its capacity for more video and audio files that can be uploaded instantly.

The service will be introduced initially on 10 percent of Virgin's 160 daily flights and added to more over the next few years.

It also envisions enhancing the tool eventually so that passengers can view entertainment offerings, pre-purchase and create their movie/song lists prior to boarding, Lunardini says.

"If you're standing still in this place, you're going backwards," says Virgin America CEO David Cush. "We could stand pat, and let them catch up, or we can push the envelope."

The system, provided by Lufthansa System and currently used on German charter Condor, has the potential to improve the Virgin passenger's experience while helping reduce the weight of the in-flight entertainment equipment aboard the aircraft and thus slice fuel costs, says Henry Harteveldt, airline analyst at Atmosphere Research Group.

2. Frontier Airlines to cut service to Austin Straubel International Airport

ASHWAUBENON — There's a new departure from Austin Straubel International Airport, but not the kind that local officials like to announce.

Frontier Airlines will end service between the Brown County facility and Milwaukee's General Mitchell International Airport on Nov. 1, eliminating what is currently the only commercial air service between those airports.

The airline notified Austin Straubel officials recently that Frontier plans to suspend operations Nov. 1 at about a half-dozen "feeder airports" that offer flights to its Milwaukee hub, said Tom Miller, airport director for Austin Straubel.

"It was disappointing," he said. "Frontier and its predecessor, Midwest Airlines, had provided good service to us for a long time."

About 2,500 people per month were using the service. Most of those were making connections in Milwaukee to other destinations.

Frontier this summer operated flights between Green Bay and Denver three days a week, and plans to do so next summer. Miller said he has asked the airline to reinstitute that service this fall, but is awaiting a response.

A message seeking comment from the airline Friday afternoon was not immediately returned.

The airline is reducing overall service levels in Wisconsin. The Milwuakee Journal Sentinel reported Thursday the airline in November will cut almost one-third of its 67 flights from Milwaukee, eliminating service between that city and Madison; Dayton, Ohio; Cleveland; Des Moines, Iowa; and Minneapolis.

The newspaper said the airline lost $25 million on those routes in the first half of this year. However, the airline plans to maintain service from Rhinelander, where it is eligible to receive federal subsidies to continue flying.

The Green Bay area continues to be served by American, Continental Express, Delta and United airlines. Flights are available to Chicago O'Hare, Cleveland, Detroit and Minneapolis-St. Paul.

Frontier ended service from Outagamie County Regional Airport in Greenville earlier this week, citing rising fuel costs and declining passenger usage.

A drop in passengers at Outagamie County Regional Airport contributed to the decision, said Daniel Shurz, vice president of strategy and planning for Indianapolis-based Frontier.

"We're running a business and I don't take any pleasure in pulling out of a market," he said this week. "But we've seen relative performance of the market change the past few years."

The airline industry in general has been making cutbacks in an effort to fly fuller planes as a way to offset rising costs of fuel and other expenses.

Austin Straubel handles about 83,250 takeoffs and landings per year.


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Aviation NEWS By
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